When economic uncertainty hits, it often hits the budget first. Does this sound familiar? Media companies feel the tremors almost immediately as clients pause campaigns, delay renewals, or tighten their spending. And when revenue starts slipping, the temptation to cut back feels instinctive.
But tough times don’t always call for retreat. More innovative companies use uncertainty to refocus and sharpen their approach. Rather than trimming down to survive, it’s all about evolving to lead.
