Privacy Policy
AdCellerant Website Privacy Policy
Last updated: 9/3/2025
1. Introduction
This Privacy Policy provides notice of our information collection and use practices by AdCellerant UK Ltd, and its affiliates (together, “AdCellerant,” “us,” “our,” or “we”) in relation to adcellerant.com (the “Website”), including where you are a Website visitor or job applicant, in relation to our marketing solutions inkling Ui.Marketing solution, and through offline means such as at AdCellerant events (all together collectively, the “Services”).
Our Services are not intended for children, and we do not knowingly collect data relating to children.
This Privacy Policy applies where we act as a data controller in relation to your personal data. Where we have entered into a contract with you, and provide our Services in accordance with that contract, our Data Privacy Terms will govern how we process, collect, and store that personal data.
2. Data Controller and Contact Details
AdCellerant UK Ltd is the controller for all UK-based Services and is responsible for your personal data; however, the AdCellerant group is made up of different legal entities. If you are not based in the UK, and you are not working with our UK company, your personal data will be processed in accordance with our separate privacy policy for the jurisdiction you are based in.
If you have any questions about this privacy policy or about the use of your personal data, or you want to exercise your privacy rights, please contact [our DPO] OR [us] in the following ways:
Full UK Company Details: AdCellerant UK Ltd (Company Number: 16397522)
Email address: [[email protected]]
Postal address: 10 John Street, London, United Kingdom, WC1N 2EB
You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
3. Personal Information Collected
Personal information generally means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly with you. Personal information does not include information that is de-identified or aggregated.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example, a new address or email address.
We may obtain your personal information from the following sources:
- Directly from you. Such as when you subscribe to email notifications, communicate with us, fill out a web form, participate in our events, or apply for a job.
- Our vendors. Our vendors may provide us with information related to you in the process of providing us with their services. For example, if you apply for a job, we may use vendors to perform background checks.
- Tracking technologies. When you visit the Website, we use first-party and third-party technology integrations (such as cookies, pixels, and web beacons) that help facilitate and personalize your visit to the Website or to other online services. For more information, see our cookies policy.
- Other external sources. Such as data resellers, from your employer, and from referrals or business professionals in your network. This does not include our vendors.
Personal information we process about you may differ based on how you interact with us (such as if you are seeking our Services or if you are applying for a job) but may include:
- Identity Information. This includes names, contact information, addresses, or other similar identifiers. For job applicants, this may also include a National Insurance Number, driver’s license, passport number, or other government-issued identifier.
- Personal Records. This includes your signature, telephone number, education, and employment details.
- Commercial Information. This includes transaction records of Services purchased, obtained, or considered for purchase.
- Internet or Other Electronic Network Activity. This includes Internet Protocol address, device identifiers, mobile network, browser type, operating system details, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with the Website.
- Geolocation Data. This includes the global latitude and longitude of your location.
- Audio, Electronic, Visual, or Similar Information. This includes audio recordings of customer service calls or video recordings of online webinars.
- Professional or Employment-Related Information. For job applicants, this includes your job title, employer, and professional background information (including previous employment details).
- Characteristics of Protected Classifications. This includes age, gender, nationality or citizenship, race or ethnic origin, and trade union membership. For job applicants, this may also include certain health information, such as disability status, so we may provide proper accommodations. For job applicants, this type of information may be voluntary, so we comply with certain legal reporting obligations.
This information is considered “special category data”.
- External Service Information. We may obtain information about you from external services, such as when you choose to use a Website feature provided by an external party. We may also supplement certain information that we collect from you with outside records. External parties may provide us with information about you in connection with a co-marketing agreement or in connection with a tracking technology.
- Inferences. We may process inferences drawn from any other personal information we process to create a profile about you reflecting your preferences.
4. How We Use Personal Information
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose.
We collect, use, and disclose to affiliates and vendors personal information, as described above, for the following specific purposes, and have identified what our legitimate interests are where appropriate. Unless otherwise noted, the description below covers our activities in the twelve months preceding the Last Updated Date, as well as our current practices.
- Provide Services, including by maintaining products or services you ask for; operating and maintaining our online and offline goods and services; enabling external party features, such as embedded features on the Website; giving you information about our Services; communicating with you about our Services; booking demos; and responding to your requests and questions.
Legal Basis: Performance of a Contract.
- Process Job Applications, to the extent that you apply for a job, including performing background checks, checking and contacting references, and assessing eligibility and accommodations
Legal Basis: Performance of a Contract, where we are offering you a contract of employment, and Legitimate Interest to decide whether to appoint you to a role, since it would be beneficial to our business to appoint someone to that role.
- Necessary and Appropriate Internal Functions, including records maintenance, and developing or improving the Services.
Legal Basis: Necessary to comply with a legal obligation (where we are legally required to maintain records) and Legitimate Interest to keep our records updated and manage our relationship with you.
- Research and Development, including developing new features and creating new products, or improving existing ones.
Legal Basis: Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy).
- Security and Integrity, including protecting our Services from cyber risks; preventing, identifying, investigating, and responding to fraud, illegal or malicious activities, and other liabilities; verifying identity; enforcing our policies and terms; protecting our rights; and generally providing you with a secure experience when using our Services.
Legal Basis: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise), in some cases, we may also need to collect this information to comply with our legal security obligations.
- Quality, Safety, and Internal Research, including evaluating how our Services perform; repairing or improving the quality of our Services; tracking and responding to quality and security issues; and developing new or enhanced products and service offerings.
Legal Basis: Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).
- Advertising and Marketing, including measuring the use of our Services and effectiveness of our advertising and marketing, including targeted advertising; to communicate with you about products or services you have purchased or used; provide you with promotional messages and personalized advertising; to notify you of other products; to notify you of services we think may be of interest to you; and uncovering insights to improve our Services and provide our users with enhanced features and functionalities, such as personalized experiences.
Legal Basis: Necessary for our legitimate interests (to carry out direct marketing, develop our products/services, and grow our business), and in some cases, Consent, where we have obtained your prior consent to receiving direct marketing communications for a specific purpose.
During the registration process on our Website, or whilst working with you, when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications. If you have requested information from us or purchased goods or Services from us and you have not opted out of receiving marketing, you will receive marketing communications from us.
We may also analyse your personal information to form a view which products, Services, and offers may be of interest to you so that we can then send you relevant marketing communications. You can ask to stop sending you marketing communications at any time by logging into the Website and checking or unchecking relevant boxes to adjust your marketing preferences, by following the opt-out links within any marketing communication sent to you, or by contacting us.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example, relating to order confirmations for appointment reminders, updates to our Terms and Conditions, and checking that your contact details are correct.
5. Disclosure of Personal Information
We use and disclose to affiliates and vendors personal information for the following reasons:
- Communications from our team. If you are seeking our Services, if you are an active client, or if you are applying for a job, a member of our team may text you in the regular course of business. In these cases, no mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, and you have the option to opt-out at any time.
- Data Combination. We may combine your personal information with data we obtain from the Services, other individuals, or other companies. We reserve the right to convert or permit others to convert your personal information into deidentified, anonymized, or aggregated data, as permitted by law.
- Co-Branded Services. From time to time, we may enter into an arrangement with another company that is not owned by or affiliated with us to provide additional features on the Services. These arrangements may include business partners, sponsors, and co-branded online services (referred to here as “Co-Branded Services”). Any information, including personal information, that you provide on one of these Co-Branded Services may be shared with these partners. By participating in activities or providing your information on these Co-Branded Services, you consent to our providing your information to those partners. Separate privacy policies may apply to these partners’ use of your personal information.
- Business Transactions. In the event of a business transaction, we may disclose personal information to prospective or actual purchasers, investors, or successor entities in connection with a contemplated reorganization or an actual reorganization of our business, in connection with the financing, a sale, or other transaction involving the disposal of all or part of our business or assets, including to permit the due diligence required to decide whether to proceed with a transaction, according to assurances of sufficient data handling practices and safeguards.
- Legal Compliance and Safety. We may also disclose personal information for legal compliance, law enforcement, and public safety purposes. For example, to law enforcement, government or regulatory bodies, lawful authorities, or other authorized third parties to: (1) comply with applicable law, court order, governmental regulations, or other legal obligations; (2) assist in an investigation, regulatory requests, litigation, or arbitration; (3) protect and defend our rights and property, or the rights or safety of third parties, (4) enforce our terms, this Privacy Policy, or agreements with third parties, (5) comply with health and safety obligations, or (6) prevent crime.
For a list of the sub-processors that we work with, which will assist us in processing your information, please see: AdCellerant Subprocessors List
6. SMS Communications
We leverage Zoom SMS (texting) services to communicate regularly with clients, job applicants, and team members to facilitate business interactions. We don’t use Zoom SMS to deliver promotional, advertising or unsolicited content. The data used for and collected from Zoom SMS is not shared with third parties or affiliates for marketing or promotional purposes. We require that recipients opt into this communication method and provide them with the option of opting out at any time.
7. Other Online Services
The Services may contain links to or features facilitated by other online services (including third-party websites, plug-ins, and applications). For example, you may be able to share content from the Website to your social media profile on an external online service.
This Privacy Policy does not apply to the practices of companies that we do not own or control. We provide these external links merely for your convenience and we have no control over them, do not review them, and are not responsible for external online services. When you leave our website, we encourage you to read the privacy policy of every website you visit.
8. International Transfers
We share your personal data within the AdCellerant Group. This will involve transferring your data outside the UK to our overseas offices in America and Canada.
We may also transfer your personal data to service providers that carry out certain functions on our behalf, please see section 5 above. This may involve transferring personal data outside the UK to countries that have laws that do not provide the same level of data protection as UK law.
Whenever we transfer your personal data out of the UK to countries that have laws that do not provide the same level of data protection as the UK law, we always ensure that a similar degree of protection is afforded to it by ensuring that safeguards are implemented. This includes using specific standard contractual terms approved for use in the UK, which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement, or if relevant, the International Data Transfer Addendum to the European Commission’s standard contractual clauses for international data transfers.
9. Data Retention
We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Policy or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. This generally means holding the information for as long as one of the following applies:
- Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information.
- Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
- Your personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
- We are otherwise required or permitted to keep your personal information by applicable laws or regulations. For example, by law, we have to keep basic information about our customers for six years after they cease being customers for tax and legal purposes.
To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements. Unless otherwise required by applicable law, at the end of the retention period, we will remove personal information from our systems and records.
Where your personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
Where we anonymise your personal data (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
10. Data Security
We implement appropriate administrative, technical, physical, and organizational safeguards to protect against unauthorized or unlawful processing of personal information and accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal information. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of personal information. AdCellerant limits access to internal systems that hold personal information to individuals who need access for a legitimate business purpose.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
11. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
- Request Access To Your Personal Data (commonly known as a “data subject access request“). This enables you to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it.
- Request Correction Of Your Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request Erasure Of Your Personal Data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local laws. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
- Object To Processing Of Your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground, as you feel it impacts on your fundamental rights and freedoms. You also have the right to object to where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request Restriction Of Processing Your Personal Data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (i) if you want us to establish the data’s accuracy; (ii) where our use of the data is unlawful but you do not want us to erase it; (iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; (iv) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request Transfer Of Your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw Consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or Services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us using the details in section 2 above.
You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
12. Updates to Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy.
We may provide more specific, reasonable notice at our discretion (e.g., a banner, pop-up, or email to you) if we materially change this Privacy Policy.
Any changes to this Privacy Policy will be effective as of the “Last Updated” date at the top of this page, unless otherwise expressly indicated.
13. Contacting Us
You may contact us at (800) 949-3326, [email protected]
or:
Attn: Legal Counsel/Privacy
865 Albion St Suite 400
Denver, CO 80220
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