Radio Station Increases Monthly Revenue Through Digital Integration
- Ashley Dalsing
Industry
Business & Industrial
Product
Radio Station
Advertising solution
Display & Paid Search, Streaming TV
Campaign Length
Five Months
Objective
Get more traditional sales representatives to understand and trust that adding digital to the mix would help grow every account executive’s book of business.
Challenge
Traditional sales representatives held their client relationships close and seemingly hesitated to include digital in the conversation.
Solution
Conducting an in-market visit early in their time with AdCellerant established trust and a custom training and learning path for the entire team.
Results
We helped increase their monthly revenue by $30,000/month by the end of their onboarding. We also hosted the LMA webinar to showcase success and give insights to other agencies and partners.
Key Findings
We focused on the pushback representatives received in their CNA discussions. We could adapt their questions and preparation for all future CNA discussions, which resulted in more sales calls, upsells, renewals, and brand-new business.
