Cookies Policy
AdCellerant Cookies Policy
1. Introduction
This Cookies Policy provides information regarding the use of cookies, beacons, match-backs and other tracking technologies by AdCellerant UK Ltd, and its affiliates (together, “AdCellerant,” “us,” “our,” or “we”) in relation to adcellerant.com (the “Website”), and our associated marketing solutions including our Ui.Marketing solution.
Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We and our vendors may use a variety of tracking technologies, such as cookies, that collect certain information whenever you interact with the Website, such as device identifiers, your IP address, location, other unique identifiers, all of the areas within the Website that you visit, and the length and time of the visit.
2. Types of Cookies and Other Tracking Technologies
Types of tracking technologies we may use:
- Operationally Necessary. These tracking technologies are used for the core operations of the website. Without these tracking technologies, the performance of our website may fail or not work properly. For example, ensuring the website’s security, or that your cookie preferences and settings are respected.
- Functional. These tracking technologies allow us to provide website features to enhance your experience and to assess and address the website’s performance through measurement analytics (such as which functions of the website could be updated for performance efficiency). For example, these tracking technologies may allow you to enable certain embedded features. Without these tracking technologies, some or all of these features may not function properly.
- Analytics Cookies. These tracking technologies allow us to assess how users navigate and interact with our website, allowing us to measure and improve our services based on consumer interests and tendencies (such as knowing which parts or features of the website are the most and least popular).
- Advertising Cookies. These tracking technologies help us, and other parties, personalize ads that are shown to you on our website, as well as on other online services. If enabled, these tracking technologies allow you to receive cross-context and targeted advertising across online services over time. For example, if you show interest in one of our products shown on our website, you may receive an advertisement for that same product on a different online service.
3. Third Party Technologies
We (or other parties) may collect personal information about your online activities over time and across different devices and online websites when you use the Website. We may use third-party technologies (such as Meta Pixel and Google Analytics) in connection with your activity on the Website, including for advertising purposes and to analyze your interactions and experiences with our websites, including the features you engage with and how you navigate the Website.
You may be able to opt out of certain tracking technologies using the settings, such as Do Not Track settings, on your browser. In addition:
- For more information on Microsoft’s data collection practices, please visit: microsoft.com/en-us/privacystatement.
- For more information on how Google Analytics uses the data it collects, visit: com/policies/privacy/partners. To opt out of Google Analytics, visit: tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit: adssettings.google.com.
- To change your privacy and advertising settings with Meta, you may log in to your Facebook account and navigate to your account settings.
- To opt out of interest-based advertising from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit com/control and optout.networkadvertising.org.
We are not responsible for other parties’ opt-out mechanisms.
4. Cookie Management Options
When accessing the website, a pop-up will activate in regards to Cookie management. The options are:
- Accept All Cookies – Accepts the storing of cookies on your device.
- Reject All – Prohibits the storing of cookies on your device.
- Cookie Settings – Provides the site visitor with more granular Cookie controls, which are:
- Strictly Necessary Cookies – Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
- Performance Cookies – Option to enable or disable
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
- Targeting Cookies – Option to enable or disable
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.