Industry
Health
Product
State Health Department
Advertising solution
Full Funnel Strategy
Campaign Length
Three Months
Objective
Increase vaccination awareness with a heavy focus on reaching English and Spanish speaking parents
Challenge
NA
Solution
The client had a sizeable budget to spend on campaigns to reach their goals of increasing awareness of two vaccines but struggled with setting a strategic direction and clear key performance indicators (KPIs).
Our team worked closely with the client to understand their need to increase social engagement and grow traffic to their new website.
The main focus of both campaigns was to use social media (Facebook) to increase vaccination awareness, social engagement, and website traffic.
We recommended using Programmatic Display, Device ID, Pre-Roll Video, and Streaming TV to behaviorally and demographically reach parents, users interested in health, and Spanish speakers Paid Search and YouTube were utilized to additionally boost website traffic and video
engagement.
Results
1642 New social media page likes.
9212 Total unique link clicks for campaign 1.
23144 Total unique link clicks for campaign 2.
+0.04 Increased the average clickthrough rate (CTR) from 0.09%- 0.13% for programmatic campaigns.
Key Findings
NA
