How Email Deployment and Cannabis Go Hand-in-Hand
- adcellerant-web
Industry
Cannabis
Product
Cannabis (Beverage)
Advertising solution
Campaign Length
One Email Deployment
Objective
The client aimed to generate branding and awareness for their cannabis-infused beverage line.
Challenge
To effectively target adults 21+ who are interested in cannabis and alternative medicinal products.
Solution
We recommended utilizing email to target individuals aged 21+ and who are interested in cannabis, CBD, and alternative medicine. The creative message showcased their holiday “buy-one-get-one” special offer.
Results
The client was able to attribute a 1,600% increase in the number of sales during the weekend the email was deployed! Of the 25,000 sends, our reporting showed a 12.39% open rate, and a 2.54% click rate. The campaign was so successful that the client has already added additional email deployments to their promotional schedule.
Key Findings
Display conversions for While targeting qualified individuals for cannabis/CBD campaigns can be challenging, email campaigns provide the perfect medium – especially for promoting limited time special offers and deals.
