Healthcare – Dental Clinic – Streaming TV
- adcellerant-web
Industry
Health
Product
Dental Clinic
Advertising solution
Streaming TV
Campaign Length
Three Months
Objective
Increase the number of dental appointments made by new patients
Challenge
NA
Solution
We recommended Streaming TV 60/40 to extend reach to both large and small screens.
Approximately 25,000 – 36,000 impressions/month were served across both screen sizes.
Audience targeting was applied to hone in on individuals with annual household incomes of $30,000+, aged 30-65, and anyone who may be interested in dental work or dental implants.
The creatives were refreshed frequently to keep users engaged and avoid creative fatigue.
Results
90%+ Completion rate
283,551 completed view
307 landing page conversions
0.2% click-through rate
Key Findings
NA
